Product Manager · Retail Technology · San Francisco

I build the technology behind retail experiences that reach millions.

As a Product Manager at Apple, I lead global fulfillment and Point of Sale systems — from concept through deployment across worldwide retail stores. I align 30+ stakeholders across engineering, design, and business to ship features that make buying an Apple product faster and more seamless.

What makes my perspective different: I spent eight-plus years on both sides of these systems — as a technician, a trainer, and an interim store lead — before designing them. I know where the friction lives because I lived it.

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Portrait of Nick Silva
Experience

Eight-plus years at Apple, sales floor to product strategy

2023–Present

Product Manager, Retail Technology — Apple

Lead product development for fulfillment hardware and software across Apple retail stores worldwide, from concept through global deployment. Drove multi-country expansions of Ship-from-Store and in-store pickup. Align 30+ stakeholders weekly across research, design, engineering, and deployment.

Product strategyRetail fulfillmentPoint of Sale
2022–2023

Interim Lead, Assistant Manager — Apple (Genius)

Coached a 100-person team across a 25-store market using data-driven performance insights. Led customer engagement during the 2022 Apple Watch launch, achieving top sales in the market.

Team leadershipOperations
2021–2023

Genius — Apple

Led training and development for 90+ technicians and sales associates. Achieved a 99% success rate on hardware repairs and a 40% year-over-year increase in customer satisfaction around the iPhone 15 launch.

Training & developmentTechnical support
2017–2021

Technical Specialist — Apple

Delivered product education and technical support across multiple Bay Area stores, trained fellow managers globally, and exceeded AppleCare+ sales goals by 40% while keeping customer satisfaction above 90%.

Product educationSales
2021

Digital Content Product Marketing Intern — Trace Soccer

Shifted marketing strategy from SEO to paid ads, driving thousands in new revenue. Designed campaigns that lifted ad clicks 60% month-over-month and generated 1,500+ new sales leads.

Marketing strategyContent
2019

Business Strategist & Marketing PM Intern — Keep Going Media

Partnered directly with the CEO on strategy that helped acquire thousands of subscribers at launch, backed by market research and data-driven market entry recommendations.

StrategyMarket research
About

Background

Today I lead global, cross-functional efforts from concept to deployment — aligning 30+ stakeholders across engineering, business, and design to ship features that streamline fulfillment and sharpen the in-store experience.

I started on the sales floor and worked my way into product management — which means I've sat on every side of the table I now sit at. As a Genius and Technical Specialist, I trained teams and fixed the problems customers actually ran into. As an Assistant Manager, I ran a store team of 100+ through high-stakes launches. Now, as a Product Manager, I design the fulfillment and Point of Sale systems that those same teams rely on every day.

If you're building something ambitious in product or retail tech, I'd love to connect.

"The best leaders aren't those that get things done themselves, but inspire others to do great things. They don't create followers, they make more leaders. Nick is one of those."
Based in
San Francisco Bay Area
Currently
Product Manager, Retail Technology — Apple
Education
M.S. Integrated Design, Business & Technology — USC
B.S. Business Administration, Entrepreneurship — Chapman University
Top skills
Strategic roadmaps, cross-functional collaboration, retail operations
Get in touch

Open to new projects and conversations.

nick@nicksilva.com LinkedIn ↗
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